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GREEN MARKETING: HOME

Introduction to marketing sustainable business and the “green consumer.” Includes strategies

INTRODUCTION

This guide serves as an introduction to marketing sustainable business initiatives, programs, or products.  It includes the benefits, challenges, and strategies for identifying when and how to successfully implement “green” marketing in various scenarios.

A 50 YEAR HISTORY OF GREEN MARKETING

FTC’s ENVIRONMENTAL STANDARDS

CHOOSING THE RIGHT GREEN-MARKETING STRATEGY

THE GREEN CONSUMER

THE RULES OF GREEN MARKETING

THE SEVEN SINS OF GREENWASHING

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